Community Loyalty Branding
Branding is one of the new catch phrases of business. And, there’s a good reason for this. Branding is a way for any business to create a persona that appeals to a specific range of potential customers, and partners. Community loyalty branding is one way to tackle the target.
Imagine how strong your business could be with the right combination of loyal customers and community partners! This “community” of supporters is key to the successful operation of any venture, and your job is to make them believe in your philosophy.
So, how do you create community loyalty? Through a combination of customer service, customer and partner interaction, and community “gatherings.” The customer service component is probably pretty recognizable to any businessperson, but interaction and gathering may be a bit less understood.
Think of it this way. You want to create a community. From that community, you’ll give and receive loyalty. You do this through your own special formula, called branding. Hence, “community loyalty branding.” Manage your community well and there’s no end to the benefits your enterprise can reap!
But, don’t just take our word for it. Take a look at the success of such communities as Ask.com, Yahoo, Freecycle, even Facebook. People want to be a part of something in which they feel that they are not only valued, but which they feel has been created and directed in the way it has been because of their own input – they want to know that their voices and opinions matter.
Don’t miss out on the advantages community loyalty branding can bring to your business.
- Loyalty Branding (8)