Category: Loyalty Branding

Branding is one of the new catch phrases of business. And, there’s a good reason for this. Branding is a way for any business to create a persona that appeals to a specific range of potential customers, and partners. Community loyalty branding is one way to tackle the target.

Imagine how strong your business could be with the right combination of loyal customers and community partners! This “community” of supporters is key to the successful operation of any venture, and your job is to make them believe in your philosophy.

So, how do you create community loyalty? Through a combination of customer service, customer and partner interaction, and community “gatherings.” The customer service component is probably pretty recognizable to any businessperson, but interaction and gathering may be a bit less understood.

Think of it this way. You want to create a community. From that community, you’ll give and receive loyalty. You do this through your own special formula, called branding. Hence, “community loyalty branding.” Manage your community well and there’s no end to the benefits your enterprise can reap!

But, don’t just take our word for it. Take a look at the success of such communities as Ask.com, Yahoo, Freecycle, even Facebook. People want to be a part of something in which they feel that they are not only valued, but which they feel has been created and directed in the way it has been because of their own input – they want to know that their voices and opinions matter.

Don’t miss out on the advantages community loyalty branding can bring to your business.

Although voters are accustomed to being bombarded with political advertising during certain times of the year, politicians know that, in reality, the campaign never ends. Once a politician has achieved the voters trust, he knows that he must keep that trust in order to be reelected. A savvy politician loyalty branding can help keep constituents interested and supportive.

Politicians know that they need to maintain the loyalty of the voters, but many don’t know that branding is one way to achieve this goal. Branding, which involves creating a unique persona, or “brand,” provides constituents with a vision of the politician that they can relate to, believe in, and, ultimately, trust. And, in politics, trust is everything.

Political loyalty branding focuses on bringing constituents into the fold; fostering loyal voters, so to speak. This goal is achieved through a process of:

• Understanding the needs of the constituents, and responding to those needs with viable solutions
• Listening to the voters and providing them with meaningful answers
• Encouraging citizens to participate in the political process
• Enlisting voters as valued initiators of political change
• Making sure that each voter’s voice is heard

Political loyalty branding is truly a trust-building endeavor, and it certainly requires the dedication of the politician in order to foster and keep the loyalty of the voters she needs to continue her tenure in the political world.

Make sure that you include political loyalty branding as a key component of your campaign.

One of the struggles any new product marketing faces is building customer loyalty. With a ton of competing products, the process of enticing buyers to trust and purchase your product over all others can seem like an insurmountable task. But, the smart marketer knows that the key to placing one product above all the rest is new product loyalty branding.

So, what’s new about your product? What’s good about it? What benefits does it provide over what’s already on the market? What does your product do better than all the others? Is it less expensive? What is your niche market?

These are questions that a good marketing campaign answers. In other words, why should consumers buy your product?

What a good marketer also knows is that, even if you can get consumers to buy your product once, they may never buy it again if it’s too expensive, doesn’t do what it claims to do, or fails to meet the needs of the market.

New product loyalty is crucial to the long-term success of any product.

Building a solid, and loyal, customer base can help place your product above all others in even the toughest marketing climate. So, in addition to marketing your product, you need to create a brand that consumers like, believe in, and trust. Think of the customer who always purchases the same brand of cosmetics, who always buys the same laundry detergent, who shops the new clothing line of her favorite designer season after season. It’s this type of loyalty you want for your own product.

Look into new product loyalty branding before you launch any advertising campaign. Your bottom line will thank you.

There’s no doubt that today’s corporate world is cutthroat. But, some high-level executives seem to survive massive turnovers and others don’t. Why? Because the best execs have what’s called CEO Loyalty Branding on their side.

With corporate scandals running amok, it’s the CEO of any organization that is ultimately responsible for the goings on of the company. And, because the CEO has that responsibility, he or she is the one who has to take the hit for what’s wrong with the organization, as well as what’s right. It’s a thankless task.

But, for the CEO who has developed a loyal following, even the worst corporate turmoil is survivable. This is the executive that is viewed as trustworthy, somewhat untouchable by scandal, regardless of what environment has enveloped the organization. For this CEO, continuing in his or her current capacity or accepting a position with another organization are both viable options. The CEO that has failed to build brand loyalty? Down for the count.

Branding is all about image. The executive that fosters the assumption that he/she is trustworthy, dependable, and capable is the executive that survives any storm.

CEO loyalty branding involves managing three crucial components:

• Employee loyalty
• Consumer loyalty
• Board loyalty

If any one of these components is neglected, CEO loyalty is likely to suffer.

Ultimately, CEO loyalty branding is an investment in your professional, and personal, future. Find out more about CEO loyalty branding and start build your own loyal brand today.

Attorneys are not the most beloved service providers on the planet. After all, it was William Shakespeare who said “First, let’s kill all the lawyers.” Although, Shakespeare was speaking specifically of corrupt attorneys, the image of any attorney is almost exclusively based on the perception of skill, trust, and empathy that surrounds that individual. Yes, image is all about perception, not always actual competence. Even the best lawyer can be dethroned by a bad image. Success is all about Attorney Loyalty Branding.

Your clients can select anyone they want to represent them. Why should they choose you? What makes your services more valuable than your peers? Are you better at what you do? Do you offer more reasonable rates? Focus on what makes you great, and sell it!

Branding is a way of selling yourself. It’s a form of marketing. Attorney loyalty branding is a combination of branding, the marketing end; and loyalty, establishing trust with your clients, your peers, and the public.

But, don’t forget – you have to deliver on any form of branding. Attorney loyalty branding, without the dedication to back it up with great customer service, solid and skillful representation, and meaningful professional relationships is worthless. It’s up to you to build an attorney loyalty brand that works for you. Start now!

Celebrity followers are a fickle bunch. One day they love you; the next, you’re on the outs. But, what do celebrities do to earn the love, or hate, of their fans? Often, nothing at all. Good celebrity loyalty branding can keep you on top of the heap.

Case Study: Jen, Brad, and Angelina

When Brad Pitt and Jennifer Anniston began dating, Jennifer was perhaps one of the most hated women in the world. She was billed as a whiny, clingy girlfriend who complained about everything. Yet, she and Brad got married, fans got used to the fact that Brad and Jen were a couple, and things settled down.

Then, Brad made a movie with Angelina Jolie. Brad and Jen denied rumors of a split. But, Angelina won and Jen was left out in the cold. Fans took sides – there was Team Brad and Team Jen. Despite the fact that Brad and Angelina have been together several years now and have six children together, Angelina is still the vixen who stole Brad away from Jen.

Celebrity Loyalty Branding

Jen has loyal fans. She has branded herself with a girl-next-door, man-done-me-wrong image that she willingly accepts, even promotes. Although she has been linked with several, very handsome leading men, Jen’s relationships never work out. Yet, she escapes each one unscathed, with her sweet image intact.

Celebrity loyalty branding is like building a solid client base, only you’re building an image that fans can identify with and remain loyal to.

Open up any physician directory and you will find that you are but one of a very long, alphabetical list of providers in any given area. Although being selected by a patient may be as simple as hit or miss, keeping patients is certainly a bit more complicated. After all, patients can switch doctors. Physician Loyalty Branding is the key to keeping patients happy and coming back year after year.

Patients want to know that their medical care is in good hands. They want you to be authoritative and knowledgeable, but they also want to feel as if they are partners in their own care. This means that you, the physician, has to walk a fine line between leadership and partnership with your patients.

According to a study conducted by the Mayo Clinic, patients are looking for the following qualities in a doctor:

• Confidence
• Empathy
• Humanity
• Personality
• Honesty
• Respect
• Thoroughness

Notice that “skill” isn’t on the list. That’s because patients assume that a doctor is competent. But, if skill isn’t combined with each of the qualities above, even the most knowledgeable doctor isn’t likely to be rated high on the pleasant encounter scale.

Physician Loyalty Branding is a way of blending an image of compassion, empathy, humanity, personality, honesty, respect, and thoroughness with competence, producing loyal patients who not only keep coming back, but who highly recommend your services. Physician loyalty branding should be a part of any medical practice.

The massive overhaul of Wall Street has uncovered more than a few bad apples and unsavory practices. Just as Americans thought, Wall Street has been in it for the money all along. To regain the trust of the people, Wall Street will likely need to engage in a serious campaign of corporate loyalty branding.

Corporations are viewed as greedy, self-serving entities that would sell their own souls to make a buck. Yet, there is a way to change this less-than-desirable image. Corporations need to brand themselves. They need to brand themselves in a way that fosters loyalty, not disdain.

Sure, consumers want to know that any corporation can make money. Investors want to be assured that they will get a good return. But, in the long run, any corporation that doesn’t count the loyalty of everyone they deal with as a feather in their cap will not be king of the heap for long. A better option will come along, and investors, consumers, and even employees will scatter.

Many corporations are now branding themselves as community partners, enabling consumers to view their good works as evidence that they are interested in more than making a profit – they’re truly interested in the “little people.”

Some corporations do this through a campaign of donations. Others highlight their interest in saving the environment. Still others provide excellent employee benefits. Large or small, the organization that engages in corporate loyalty branding is more likely to be around as a key player for longer than those that don’t. Make sure that corporate loyalty branding is part of your company’s marketing strategy.