Branding is one of the new catch phrases of business. And, there’s a good reason for this. Branding is a way for any business to create a persona that appeals to a specific range of potential customers, and partners. Community loyalty branding is one way…

Although voters are accustomed to being bombarded with political advertising during certain times of the year, politicians know that, in reality, the campaign never ends. Once a politician has achieved the voters trust, he knows that he must keep that trust in order to be…

One of the struggles any new product marketing faces is building customer loyalty. With a ton of competing products, the process of enticing buyers to trust and purchase your product over all others can seem like an insurmountable task. But, the smart marketer knows that…

There’s no doubt that today’s corporate world is cutthroat. But, some high-level executives seem to survive massive turnovers and others don’t. Why? Because the best execs have what’s called CEO Loyalty Branding on their side. With corporate scandals running amok, it’s the CEO of any…

Attorneys are not the most beloved service providers on the planet. After all, it was William Shakespeare who said “First, let’s kill all the lawyers.” Although, Shakespeare was speaking specifically of corrupt attorneys, the image of any attorney is almost exclusively based on the perception of skill,…

Celebrity followers are a fickle bunch. One day they love you; the next, you’re on the outs. But, what do celebrities do to earn the love, or hate, of their fans? Often, nothing at all. Good celebrity loyalty branding can keep you on top of…

Open up any physician directory and you will find that you are but one of a very long, alphabetical list of providers in any given area. Although being selected by a patient may be as simple as hit or miss, keeping patients is certainly a…

The massive overhaul of Wall Street has uncovered more than a few bad apples and unsavory practices. Just as Americans thought, Wall Street has been in it for the money all along. To regain the trust of the people, Wall Street will likely need to…